Why You Should Be Serving Tea

Sometimes there’s nothing more comforting than sitting down with a delicious brew. Don’t get us wrong, even though we’re coffee people, we still love a good ol’ cup of tea! 

Drinking tea appears to be a British thing and it’s something we’re really proud of! 

And we’re not just talking about traditional, everyday tea – green tea seems to be the dark horse of the group and is now more popular amongst tea drinkers. Between 2009 and 2011, sales of green tea skyrocketed by 83%!

Other popular brews which have seen an increase in popularity include fruit and herbal tea which saw a 10% increase in sales and speciality tea had an 8% increase. 

Here at Myrtle, we would say one of the main factors causing this increase is attributed to having a healthy lifestyle. Nowadays, it seems that consumers are more health conscious and so will change their diet accordingly. It’s well known that green tea especially has great health properties – it’s full of antioxidants and vitamins! 

We think this change in preference of tea is a great opportunity for your business. 

Firstly, to the well-known health related benefits associated with this type of tea, there is an opportunity to charge more of a premium and in turn create more margin for your business.

Also, by providing these different options to your customers, you can be up to date with the latest trend – surprisingly, loose leaf tea in now more popular amongst 25-34 year olds as opposed to the older generation! It’s also a chance to stand out from the crowd and offer something different to your competitors – it could definitely be a part of your USP! 

For more information on our wide selection of teas, click here.

 

Category: 
Tea